Using & sharing your data for direct marketing & other purposes: We rely on a lawful ground called ‘legitimate interest’ to share your data with all Marketing Services Providers including Experian , Data OD, Mdeg and Sagacity Data Ltd who use it to create profiles of you and others to help organisations better understand their customers and find others like them. They will also share your data with their customers for marketing, targeted advertising, measurement & identity resolution purposes. Marketing Services Providers will profile you by combining the data we share with information they receive from other sources. They analyse this to predict your likely behavioural characteristics, preferences and circumstances. Combining your data with information from other sources also helps Marketing Services Providers to check the accuracy of the data they hold about you, and ensure it is up-to-date (known as “validation”). This may also involve updating the data we share with Marketing Services Providers about you, such as your IP address, with information they receive from other sources to make sure it remains accurate."
Marketing Services Providers share your data primarily to help organisations find offers, products and services that are appropriate and likely to be of interest to their customers; and communicate those to their customers more effectively
To understand more please click here.
Data OD may combine, analyse and profile your information and share it with other companies to help trace you for the purposes of providing you with important information, returning assets to you, preventing fraud, debt recovery, debt collection, ID verification and for the assessment of credit risk, pricing and affordable payments. If you do not wish for your data to be used in this way Data OD, please click here.
For information on how Data OD use your information, please see Data OD’s Personal Data Privacy Notice. You have the right to opt-out at any time from the use of your personal data by emailing compliance@mdeg.co.uk